Hello,
I'm Clara.
Brand & Visual Designer
based in Uruguay.
Somewhere between [blue] design with intention, [blue] a lot of heart and [blue] a healthy obsession {with the small details.}
About me
My name is Clara, but people call me Clari. I live on the Uruguayan coast with my partner and our cat.
I studied architecture and graphic design, and I'm now a Brand & Visual Designer. I create identities, campaigns and visual systems that help brands find their voice and express it with clarity and character.
Over the years I've worked with agencies, consumer brands, tech companies and startups, on projects ranging from strategy and identity to packaging, 360° campaigns and illustration. These days I work freelance, with clients both in Uruguay and abroad.
I like to get involved early: understanding the problem, shaping a strong idea and seeing it through to the last detail.
Away from the screen, you'll find me with a book or a camera, or in the kitchen baking something sweet.
- Brand strategyResearch, positioning and brand platforms: the conceptual foundation that guides every design decision.
- Brand identityComplete identity systems, from logo to brand guidelines, built for consistency and designed to scale.
- Campaigns & key visualsCreative concepts and key visuals rolled out consistently across traditional media, digital and retail.
- PackagingPackaging that carries the brand identity into the physical object and builds an experience around the product.
- Art directionVisual direction for projects from start to finish, so every piece, in any format or medium, speaks with one voice.
- IllustrationIllustration created for each brand and woven into its visual system, adding character and a language of its own.
These services are a guide, not a fixed menu. Every project has its own needs, and I’m always happy to talk through yours.
Tell me about your project →